Our Story

Hi, I'm Shelly, a puzzle-obsessed Occupational Therapist, mom of two curious little explorers, and the heart behind Once Upon a Puzzle.

As an OT, I’ve spent years helping children develop focus, creativity, and emotional awareness through play. But when I became a mom myself, I longed for puzzles that felt more magical, full of quirky characters, whimsical scenes, and details that sparked imagination and mindfulness. I wanted puzzles that told stories, not just showed pictures.

When I couldn’t find what I was looking for, I decided to create it.

Once Upon a Puzzle was born from the desire to bring more wonder, connection, and curiosity into children's hands. Every illustration is designed to feel like a world waiting to be explored encouraging storytelling, laughter, and mindful moments along the way.

As soon as I became a parent, I also became more intentional. I started valuing eco-friendly, thoughtfully made products, the kinds that are safe for children and kind to the planet. That’s why our puzzles are made with recyclable materials, soy-based inks, and reusable cloth bags, because quality should feel good in every way.

But most importantly, Once Upon a Puzzle is about heart. A portion of every purchase helps feed children in need, because giving back should be part of growing up. It’s something I talk about with my own kids often. I want them to understand the joy of generosity, the power of small actions, and the beauty of making someone else's day just a little brighter.

And yes I’m truly puzzle-obsessed. One of my dreams? To enter a puzzle competition with my son someday. Until then, I’ll keep designing story-filled experiences that bring families together, one magical piece at a time.

Let the story begin…